Qashif has over 27 years’ experience in CEO, Director and General Management positions in companies such as Caltex (JV of Chevron and Texaco), Philips, Unilever (Beverages and Spreads and Cooking Categories), Tata Global Beverages (Tetley), 180 Degrees (Management consulting firm), Abu Dhabi National Industrial Projects Co., (UAE), Reem Rice Mills (Pvt.) Ltd. (JV of Al Ghurair, UAE and Al Muhaidib KSA), Three Musketeers Kids Company (Canada), Greeniche Natural Health Inc (Canada), SBE Holdings (USA) and its subsidiaries operating in Aerospace and Defense sector.

Fluent in all aspects of general management, branding, marketing, sales and business development with a solid track record of brand and business turnarounds. Proven skills in collaborating with stakeholders, managing diversity, and building empowered leadership teams. 

Qashif also has over 26 years of teaching experience with leading business schools in Canada, UAE and Pakistan.